OBJECTIVE
Develop new Retail experiences
to increase traffic and brand image.
These initiatives must be integrated into the areas currently
called “expert zones”, reorganized and equipped for this
project. They will offer a “marking” listening experience,
one or more products from the Devialet range.

POSITIONING
– Boost the experience
> By being a little less product-focused and much more experience-focused.
– Invite visitors to immerse themselves in a Devialet “space sense”
> Or pleasure and “well-being” also become a motivation for visiting.
– Push the sensory experience beyond the expected framework by relying on devices such as:
> Sound therapy, light therapy and hypnagogic, cymatic and biofeedback light.
– Rely on the staging of the experience to make you want to participate in it
> Porosity between urban and retail, “consumers”. Showcases and facades, porous vibrating membranes at the edge between urbanity and brand territory.
– Have a “phygital” approach
> By mixing the tangible sensory experience with the digital world thanks to CADI (Interactive Dynamic Audiovisual Communication).
– Events, performance and community: Devialet, a channel of expression.
> Cutting edge live session, social media, artistic devices: Devialet meetings.
– An aesthetic that is both plastic and technical
> Spaces with a taut but welcoming design, warm and comfortable.
It’s not just a showroom, it’s also a cozy space where I feel invited to have a good
moment, like in a living room.

CONCEPT

THE ROOM EXPERIENCE
A space serving the ultimate sound experience, to reveal and feel the vibratory substance of Devialet sound.

ARCHITECTURAL PRINCIPLE

THE ACOUSTIC SETTING
An evolving, cozy and warm space to enjoy a remarkable sensory experience.

THE ACOUSTIC CURTAIN
An identity and modular covering principle, adaptable according to the configuration of the integration spaces.

SEATING MODULES
An access approach based on three principles:
– Minimalism
– Functionality
– Modularity

PRODUCT SUPPORTS
Tablet or carousel, two options for single or multi-product displays.

INTEGRATED ANIMATIC DEVICES
. SONOGRAPHY (Dynamic backlighting of the curtain. An “audioactive” architectural epidermis.)
. SKYLIGHT (Dynamic backlighting of the ceiling. A microclimatic and hypnotic sky synchronized to the soundtracks.)
. POLYPHONY (Visual orchestration. Distribution of products in space and sound spatialization.
Three proposals for evolving animatic devices integrated into the architecture of the place.

EXPERIENTIAL SCENARIOS
. ECOPHONY
. SOUND SPACE
. BIOACOUSTICS
. POLYPHONY
. ART BOX
Four proposals for experiential scenarios to help us position an identity-based, striking and evolving editorial line.