As part of the launch of its Bbox Sensation product, the Clubs Bouygues Telecom Networks used the ateliergh to guide, connect and illustrate the different services offered by the Box: Telephone, Internet, TV, etc.

A connected digital furniture to make tangible the intangible.

Located in the shops of Clubs Bouygues Telecom, a “Digital Merchandising” furniture accommodates various digital media on which educational content is displayed. For Bouygues Telecom, the challenge is to innovatively accompany its customers to an increasingly rich offering of services and uses. For the ateliergh, the challenge is to connect the new Bbox Sensation in a tangible and intuitive way with the domestic equipment and to explain their connection through dynamic educational content.

A bright vertical screen, integrated into the center of the unit, as well as light shelves, link objects to contents. This allows you to show the interactions between each product and service offered by the Bbox Sensation.

The ateliergh ensures the design of furniture, the production of content, the management of flows and the deployment of the concept, for more than 600 French Bouygues Telecom stores that will be equipped by the end of the year.

With quality partners, Label Fabrique in charge of the manufacture of furniture, Bactérie film on the realization of content, Sixtine Creation concerning the post-production, Kidiwi for graphics and Carlipa for its software management solution Carlipa Online allowing the control of content, the project will be 100% connected!

“This project was a challenge for the ateliergh. Several of its characteristics (technical, film creation and production, large scale deployment, … ) make it a rich and comprehensive project.”