For its entry into the European market, GAC (third Chinese brand) relies on the tripartite association, Havas, W&Cie, ateliergh, for the design of its booth at the 2018 World Motor Show, where it occupies a space of 1000 m2.

This first collaborative success will continue until 2020 in order to decline this new booth concept for the sector’s many trade shows in China, Europe and the USA.