Following a prospective study around the world on the theme of “Cultural Mobility”, Fnac commissioned the ateliergh to reflect on a concept store Fnac.

THE FNAC, A TERRACE IN THE CITY ON CULTURE AND TECHNIQUE.

A transversal and multiple place that invites us to take a break in the city.
At the heart of the issues of cultural mobility and composite reality, the FNAC must be able to propose a new type of place, beyond the store, capable of showing particular attention to its clients, and acting as the link between cultural abundance and the constantly developing technical complexity.

This place has to be both in the city, with an awareness of the urban experience, and beyond the city, window open to the world. It is also the expression of a sensitivity of culture and technology, the soul of the FNAC, to be able to interact with each other and to be the privileged interlocutor between the wishes of the clients and their realization.