Support of the Keops agency for the creation and implementation of a new retail concept for the jewelry brand Chow Thai Fook.

General objective:
Modernisation, change of appeal, open to new generation, keep strong commitment to values or Chow Tai Fook while modernising smartly.

 Bring “identification” and “logic” to the Brand. 

Clarify the brand message for OBD in the concerned territories : everything outside of Hong Kong and Domestic China stores.