Response to call for tenders / Conceptual sketch

Study for the architectural design of the SRMG stand for the Cannes Lions.

“Stars and constellations are well known to nomads who cross the desert, like sailors who sail on the ocean:
the clear sky constitutes a map that they know how to read when night has come and when on the ground, or on the sea, there is no mark likely to orient them.
“He it is who made the stars for you, that you might guide yourselves upon them in the darkness of the land and the sea.” (Quran, Surah VI, 97). »

SRMG seems to reflect the image of this nomad that Edmond Bernus and Ehya ag-Sidiyene describe in the book Star and constellations among nomads.
SRMG is the one who, in the immensity of a world increasingly difficult to decipher, finds the paths that enlighten us;
transforming headlines into ideas, information into knowledge, and content into cultural references.

The SRMG Palm Grove of Cannes Lions is the metaphorical architectural representation of this singularity.
It is the oasis from which SRMG energies flow. A lighthouse in the starry nights of Cannes, visible from the distance.
An emergence, a signal, a flow that awakens curiosities and calls for a stopover to live new experiences.

This oasis which comes to life in the sand of Cannes seems to have shaped it to form islands which emerge from a ground reminiscent of the ocean floor.
This geomorphic floor, sculpted by wrinkles and sand dunes, organizes a functional topography which determines the programmatic of the place.
At the heart of these islands stand large parabolas whose interconnected peaks form a protective canopy.
Each island is a shelter conducive to the discovery, exchange or contemplation of themes which define the DNA of SRMG.

Nomads of the contemporary world for whom the quest for knowledge is an exploration, come and stop at SRMG,
we will welcome you there in the purest Bedouin tradition.